Thursday, May 21, 2020

The Cartel A Powerful Drug Trafficking Organization

There are forms of Illegal trade that come across state borders which violates states legal control of their borders which is drug smuggling. In the region of North America lies a state that faces struggles everyday with a organization called Sinaloa Cartel. They face battles against this organization for control of the drug market within the state. This cartel plays a huge role within the state by having a huge influence in power compared to other the organizations in the state. The Sinaloa cartel was founded in 1989 which have their base location in the city of Culiacà ¡n, Sinaloa. The cartel is considered the most powerful drug trafficking organization in the world. According to several estimates, the cartels make anywhere from $10-$40 billion a year which is roughly the size of a states economy in Central America. In 2006 the Mexican government started performing to shut down drug related operations in order to stop and contain the spread of drugs spreading into neighboring stat es. Mexico’s drug war, which has raged since 2006 and started within the Presidents Felipe Calderà ³n’s administration, know no bounds. More than 50,000 people have died in drug-related violence since and Calderon deployed thousands on troops to calm the situation down but it has only made it worse. The deployment of the Mexican Army and federal police forces to combat the cartels directly, despite the federal government’s deployment of more than 10,000 federal police officers and upwards of 50,000Show MoreRelatedAmerica s Freedom Of Freedom1495 Words   |  6 PagesIntroduction Since 2011, the Freedom House has classified Mexico as a purple, or a â€Å"not free† country in its annual Freedom of the Press report. The upraise of violence in the country, stemmed from its war against drugs, has threatened Mexico’s freedom of expression and practice of journalism, undermining the foundations of the country’s democracy. During the last 12 years, 82 journalists have been murdered, 18 have disappeared and there have been 33 attacks on media outlets according to the NationalRead MoreOrganized Crime Related Deaths / Murders898 Words   |  4 PagesHowever, the death, or capture of cartel leaders is not the solution and has led to two large cycles of violence. Most of the crime can be broken down into seven basic conflicts, as illustrated in a chart. 1. The Pacifico Cartel vs. Tijuana cartel which is is located in Baja, California. 2. The Pacifico Cartel vs. Juarez Cartel, which affects the areas of Chihuahua, Sinaloa, an d Durango. 3. The Pacifico Cartel vs Beltran Leyva Organization located in Nayarit, Sinaloa, SonoraRead MoreDrug Trafficking Organizations And Drugs1296 Words   |  6 PagesDrug Trafficking Organizations â€Å"Imagine living in a place where you can kill anyone you wish and nothing happens except that they fall dead† (Morris 216). With drug trafficking organizations people in Mexico live in a world where this is part of their everyday lives. More than 16,600 deaths were attributed to drug trafficking in 2011 (Schedler 6). People live in a world like the Wild West where there seems to be no social control. This is a problem because innocent people are losing their lives overRead MoreDrug Wars : The United States1643 Words   |  7 PagesDrug Wars. When people hear the term â€Å"Drug Wars† they think that the cause of all the Drugs and Violence flowing through into the United States, is all Mexico’s fault, that Mexico is the cause of so many deaths and a War that the United States thinks it’s â€Å"Winning†, but they are not even making a little dent. Interestingly enough, Mexico is not the only cause of this War going on around the Border, The Un ited States plays a big role around the Drug Wars as well. THE TIES THE U.S. HAS WITH MEXICANRead MoreCartel and the Cocaine Industry Essay1083 Words   |  5 PagesCartel and the Cocaine Industry The drug cartel based in Cali, Colombia, was one of the largest players in the multi-billion dollar worldwide cocaine industry. Although their operations are highly illegal, opposed by both Colombian and US law enforcement agencies, the cartel continues to run a very effective operation. The vast majority of this cocaine is destined for the US market. It reaches the US by numerous routes - by air, by sea, but mostly over land by Mexico. Once the cocaine reachesRead MoreMovements Rising from Drug Cartels in Mexico1277 Words   |  5 Pages000 soldiers and 5,000 federal police to the state of Michoacà ¡n to eradicate the drug trafficking. He also fired hundreds of dishonest police officers. The drug trafficking movement is not a new movement. It has been existed for many decades, but now it is expanding further due to the born of new drug trafficking organizations or cartels. The cartels fight against each other to win control or to open new trafficking routes into the Unite d States, on their fights many innocent people die or disappearRead MoreInformative Speech969 Words   |  4 PagesColumbian Drug Cartel * Title: The Columbian Drug Cartel * General Purpose: To inform * Specific Purpose: To inform the audience on the major aspects of the Columbian Drug Cartel by focusing on the two larges Cartels in Columbia—Medellin Cartel and Cali Cartel. * Central Idea: By first focusing on the generalized synopsis of how the Columbian Drug Cartels function, I will then be able to give a more detailed account of the two larges Cartels from Columbia—Medellin Cartel and the CaliRead MoreDrug Cartel : Drug Cartels1688 Words   |  7 PagesDrug Cartel in Mexico Drug cartels have been an issue for Mexico over a century now, according to Congressional Research Service. This issue had led to assassination against innocent people, many individuals have been threaten, murdered and even kidnapped. In the year of 1940, Mexico was a big source of marijuana and heroin which created these big Drug trafficking organizations that still exist today for example; in Tijuana, MX â€Å"The Arellano Felix Organization†, Sinaloa, MX â€Å"Cartel Del Chapo†, â€Å"LosRead MoreMexican Trafficking And Drug Trafficking1341 Words   |  6 Pagesmurders, prostitution, drug dealing, extortion, human trafficking, gun trafficking, drug trafficking, car thief, and cartels wars. Have you ever been a victim of any of this crimes listed above in Mexico? Sadly most people who lived in Mexico tend to be victims of a crime. In Mexico 1 out of every 8,300 people are violently murdered. Most murder rates are in the borders near the United States. However the mu rder rate has gone down in most places. In the other hand drug trafficking and kidnapping hasRead MoreMexico’s War on Drugs Essay1252 Words   |  6 PagesEvery day the U.S. border patrol has to constantly keep an eye out for the smuggling of drugs by Mexican Cartels. There has been much violence due to this drug problem that has left many people near the border killed and is allowing more criminals to obtain these weapons. A lot of this attention goes to the U.S. because many of the weapons utilized in the â€Å"drug war† are U.S. made and is interfering with trading relations amongst both the U.S. and Mexico. With this current violent situation in Mexico

Monday, May 18, 2020

Ten Reasons to Outsource Digital Marketing to a Third Party

10 reasons to outsource your digital marketing to a third party The decision to outsource a marketing function such as digital marketing can be both strategic and tactical. In general, many companies, as a principle, outsource any activity that is not core to their business. At the tactical level, companies often find themselves short of digital marketing resources to respond to a rapid pace at which it operates across different platforms. Whats right for your company? Following are general guidelines to help you determine whether to deploy a third party to manage a complete digital marketing function or specific project, or to keep it in-house. FACTOR #1: YOU LACK A SPECIFIC EXPERTISE OR HUMAN RESOURCES Effective digital marketing departments require a wide range of expertise. A typical group may include media strategists, media analysts, auditors, creatives, brand managers, advertising specialists, copywriters and graphic designers. Let’s face it: in general, most companies do not have enough people allocated to digital marketing department. So specialised outside help is often required. FACTOR #2: YOU LACK A SPECIFIC TECHNOLOGY Companies are notoriously technology-deprived on the digital marketing side of things. While this situation is being somewhat remedied by the increasing use and availability of automation tools, the digital marketing department is, many times, at the bottom of the IT department’s priority list. Getting access to an integrated,Show MoreRelatedThe Outsourcing of Logistical Activities: the Case of Guinness Ghana Breweries Limited11823 Words   |  48 Pagesdiscovered that outsourcing logistics activities which is a contractual service has become relatively stable in the developed countries while it is a rapidly growing and emerging in developing countries like Ghana. It was noted that the most obvious reason behind outsourcing logistics activities is to provide very effective means of reducing costs, better services, improving operating efficiency, flexibility and getting access to new suitable technologies easily at a lower cost. Outsourcing, thereforeRead MoreSwot on Japan Essays2622 Words   |  11 Pagesindustry is ultimately their greatest strength. it plays a major role in the overall economy of Japan, and whether the current trend is up or down it has a direct correlation to the economy as a whole. Auto-related businesses provide one out of every ten jobs in Japan. A major part of Japans work force is dependent on the automobile industry. Weakness: Declining Birth Rate- The effects of a declining population can be adverse for an economy which has borrowed extensively for repayment by youngerRead MorePch International6054 Words   |  25 Pagesstarted traveling and working in the country in his late twenties. Yet, without speaking much Chinese, Casey managed to establish an innovative supply chain solutions company in China’s factory city of Shenzhen and grew it to almost 700 employees in just ten years. By 2007, PCH had become a global company; it had customers in Western Europe and North America and its IT operations, manufacturing and warehousing support was located in Ireland, China, Singapore, Taiwan, South Africa and Brazil. In fact, soRead MoreCase Study - American Greetings Essay8875 Words   |  36 Pagesthe end of the 20 century, American Greetings was the second-largest greeting card company in the world, after Hallmark, and had bought out several of its lesser competitors. It had expanded its expertise to be come a major manufacturer of gift wrap, party goods, stationery, calendars, and other â€Å"social expression† products. And it had also been successful as the creator of licensed characters such as Holly Hobbie, Strawberry Shortcake, and Care Bears. But the core of its business remained the profitableRead MoreConsumer Behaviour of Lg Tv12881 Words   |  52 PagesA PROJECT REPORT ON IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATIGIES OF NEW PRODUCTS WITH REFERNCE TO LG TELEVISION, BANGALORE. SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTRE FOR MANAGEMENT EDUCATION MANAGEMENT HOUSE, 14 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI-110003 OCTOBER 2012 STUDY CENTRE Acharya Institute of Management amp; sciences, Bangalore. Website :- acharyaims.ac.in By SK ABDUS SUBHAN REGISTRATION NO. 420920933 Guided By For the partial fulfilmentRead MoreDhl Marketing Mix22718 Words   |  91 PagesExpress 1 Strategic Marketing Plan, Spring 2009 STRATEGIC MARKETING PLAN For the E1SHIP WEB PORTAL Prepared by Sejal Dsouza Charles Kirker Gabrielle Perham Andrea Sikes Ece Yilmaz 1 Express 1 Strategic Marketing Plan, Spring 2009 EXECUTIVE SUMMARY The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative web portal, E1ship. Express 1 is only fifteen years old and has expanded from Salt Lake City, Utah to sixty locations throughoutRead MoreBenjie6743 Words   |  27 PagesSumner Redstone, Viacom is an entertainment industry giant, with ownership in movie studios (Paramount), cable television, television broadcasters (CBS and UPN), and radio stations (Infinity). By 1997, the business slumped. Redstone eliminated two-thirds of the corporate jobs and moved the headquarters back to Dallas [Shapiro 1997]. Although criticized by many, Redstone defended the merger. One of the more interesting perspectives is that in those three years, Blockbuster generated $1.5 billionRead MoreMarketing Techniques19765 Words   |  80 Pagesmarketing and advertising tips how to write a strategic marketing plan or business strategy, marketing and advertising tips, internet and website marketing tips marketing index A simple guide to marketing, strategic business planning, advertising and promotion and sales lead generation, for small UK businesses especially. With tips and techniques for advertising and PR, for non-marketing managers, and for marketing and advertising professionals too; this is marketing and advertising made simpleRead MoreManagement Information Systems22991 Words   |  92 Pagescompetitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time? A) 1 only B) 1 and 2 C) 2 and 3 D) 1, 2, and 3 6) Verizon s implementation of a Web-based digital dashboard to provide managers with real-time information such as customer complaints is an example of: A) improved flexibility. B) improved decision-making. C) improved efficiency. D) customer and supplier intimacy. 7) The move of retail bankingRead MoreApple Financial Analysis Essay example10900 Words   |  44 Pagescreated in 1977 in California. The company product lineup consists of a large range of personal mobile communication devices, media devices, computing devices, and a variety of services and software. It also consists of networking hardware and third-party software and hardware products since this company does manufacture its own hardware it creates its own accessories for the products it creates as well as the software used in the hardware. The hardware portion of Apple includes laptops, desktop

Wednesday, May 6, 2020

How Could War Stimulate The Economy - 1235 Words

Question 1: How could war stimulate the economy? An increased spending by the military can engender some positive advantage via creation of employment as well as extra growth of the economy in addition contributing to the development of technology. This might give a multiplier effect which then gush on to other businesses. By looking into the state of the economy at each and every major conflict since world war II, it is prudent that the positive effect of a rise in military spending were overshadowed by longer term unintentional negative macroeconomic cost. As the stimulatory effect of military expenditure is evidently associated with boost in the growth of the economy, unpleasant effects turn up either immediately or later on, even if†¦show more content†¦Therefore, a rise in government spending helps the economy and a cut in spending will hurt the economy, or even push the economy to a state of recession. Certainly, conservative perception holds that every dollar the government adds to demand or minus from it, will be multiplied by ancillary changes in private spending. A rise in spending of the government might induce the private sector to contract a phenomenon called crowding out. Conversely, a cut in the government spending may release an economic resource the private sector could put to work more productively. Question 1. How government purchases, in your opinion, have helped to stimulate or hinder the U.S. economy Government purchases in the US have hindered the US economy. Government purchases represent a large amount of the GDP, and thereby leading to a decrease in investment and consumption. As a result government increases its taxes so as to be able to sustain itself, and this can lead inflation. Question 2. Do you think the government, using both fiscal policy and monetary policy, faces any trade-offs in trying to control for inflation vs. unemployment. Yes, casting a long shadow over fiscal and monetary policies is the supposed trade- off between jobs and prices. Between the policies that lowers the unemployment rate but pose a higher risk of inflation and those policies thatShow MoreRelatedAmerican National Interests: The Mission of Homeland Security1298 Words   |  5 Pageswill become more pronounced with the continued fluidity of populations across the world due to the continued globalization. Some of the major concerns that the USA will definitely have at the national and even international level are the successful war on terrorism, adequate Homeland security and the fast rising unemployment rate as an aftermath of the recession. Homeland security is entrusted with ensuring that the local population within the USA borders is all safe at all times and this includesRead More Economic Policy Essay1579 Words   |  7 Pagesmeasured in financial terms. The same is true in politics, where the success of a politician, especially the President, is measured by how well the economy did during his term in office. It is specifically measured by how well they bring down unemployment, grow the economy and fight inflation. Two basic modes of thought on the subject have pervaded public policy since World War II: supply-side and demand-side economics. Demand-side economics is generally known as Keynesianism, named after the English economistRead MoreSlavery During The Ancient Era1528 Words   |  7 Pagesthat helped benefit their way of life. Aside from the fact that humans were enslaving other humans whom were just as equal as themselves, slavery proved to be an efficient system in the ancient era because it helped develop social classes, stimulate the economy, and was a key source of labor around the farm and community. When slavery was first brought about, it was a major benefactor in helping to get the ball rolling when it came to determining different social classes. Slaves were sought out becauseRead MoreThe Great Recession Of 20081691 Words   |  7 PagesStefanos Lazaridis Professor Demiray Economics 200 October 18, 2015 Great Recession of 2008 The Great Recession in 2008 led to a huge crisis in the United States economy. This recession almost led to the entire collapse of the United States economy due to the constant unstable changes in legislation, regulation, along with the changes in fiscal and monetary policies. Furthermore, many economists believe that the increase of excess monetary and government irresponsibility led to the overall crisisRead MoreThe War Of A Forest Fire1380 Words   |  6 Pagestheir thoughts regarding war, the first words spoken generally include death, destruction and conflict. The connotation of these words displays the negativity placed upon the theory of war. One can compare war to a forest fire, although everything is destroyed and burned, through the ashes emerges new life. Contrary to popular belief war is immensely beneficial on numerous proportions. War is overlooked and judged as a despicable tragedy. It’s very easy to stereotype war as a devastating occurrenceRead MoreThe Mi nimum Wage Change 1151 Words   |  5 PagesIntroduction One of the most talked about subjects in the U.S economy is the topic of minimum wage. With president Obama’s increase in the minimum wage to 10.10$ per hour people, both economists and politicians alike, have been debating whether raising the bar is a smart idea. At a time when the country the country’s inflation continues to rise at a steady pace and Americans are constantly working to feed their families, some economists know that a raise in the minimum wage would help elevateRead MoreKeynesian Theory And Aggregate Demand1499 Words   |  6 PagesJohn Maynard Keynes advocate for the government to have an active role with influencing the level of economic activity. This is because Keynes believes that this will stimulate the economic activity and bring the country out of economic drought. Keynes’ theory leads to the government influencing the level of aggregate demand, and how it effects inflation and output. Although Keynes was known as the greatest eco nomist of this era, there was another economist by the name of Friedrich Hayek, whose beliefsRead MoreThe Keynesian Era During The Middle Of The Nineteenth Century1720 Words   |  7 Pagescompetition, and trade. These classical economists believed capitalism was the foundation for an efficient economy where little to no government intervention was recognized. Although they disagreed on some issues, economics is interesting in the sense that ideas are always changing based on the shifting markets and viewpoints of economists. Economics, which is described as the knowledge or rationalization of how a market works based on production, consumption, the transfer of wealth, or a person’s income fromRead MoreEconomic History Of Japan From The 1960 S Essay1619 Words   |  7 PagesExecutive Summary The purpose of this paper is to analyze the economic history and policies in Japan from the 1960’s on. After World War II, Japan needed a way to rebuild their economy. Hayato Ikeda’s Income Doubling-Plan was one of the driving forces behind the Japanese â€Å"Economic Miracle† (Fukui, 1972, pp. 327). The plan involved government stimulus in the form of purchases and investment. The increase in government spending and investment increased output. Furthermore, Japan began to focusRead MoreKeynesian and Monetarist Economic Theories1732 Words   |  7 Pagesmoney in their mattresses they refuse to spend money no matter how low prices drop, because they have a legitimate fear of loosing their jobs. Keynes concluded that classical economics rested on a fundamental error. It assumed, mistakenly, that the balance between supply and demand would ensure full employment. On the contrary, in Keyness view, the economy was chronically unstable and subject to fluctuations , and supply and demand could well balance out at an equilibrium that did not deliver full

The Great Artists And Inventors During The 15th And 16th...

Dani Roz May 5, 2015 There have been many great artists and inventors during the 15th and 16th century, but none of them are not as great or as known as Leonardo Da Vinci. Leonardo Da Vinci’s intelligence allowed him to create and invent things that none of the other inventors could make or even think of. Da Vinci painted some of the most magnificent and priceless paintings such as the Mona Lisa and The Last Supper. Da Vinci was also an inventor; he would write down all of his ideas and test some of the out. Some of these inventions play a big part of life today; these inventions include the airplane, helicopter, scuba gear, machine gun and plans for the military. Leonardo Da Vinci was an amazing artist, writer, mathematician and inventor who created things well before his time. (History.com) Leonardo Da Vinci was born on April 15, 1452, in Vinci, Italy. His father Ser Petro and his stepmother raised Da Vinci because his birth mother was a peasant. When he was around the age of 14, his father saw that he had a unique artistic talent and he obtained him an internship with a painter/sculpture named Andrea del Verrocchio. After six years of learning the artistic skills he needed, Da Vinci was able to leave Andrea del Verrocchio and start a career of his own, Da Vinci started his own workshop. (Bio.com) Leonardo Da Vinci is known throughout the world for many of his creations, but he is arguably most known for his two most famous painting, the MonaShow MoreRelatedRenaissance Art : A New System Of Astronomy, Exploration Of The Natural World1217 Words   |  5 Pagesfrom Italy in the 14th century. Renaissance art is an expression of Greco-Roman traditions, is captured the beauty and mystery of the natural world. The French word â€Å"Renaissance† means â€Å"Rebirth†, it fits because the Renaissance is the rebirth of the Greco-Roman culture. The origins of Renaissance art can be traced to Italy in the 13th and 14th century. This was the â€Å"proto-renaissance†period which got its inspiration from Franciscan radicalism. Italian Scholars and artist thought of themselves toRead MoreThe Renissance was a Cultural Movement of Humanism718 Words   |  3 PagesThe Renaissance was a cultural movement that spanned the period roughly from the 14th to 17th century, beginning in Italy in the Late Middle Ages and later spreading to the rest of Europe. The term renaissance came from the French word meaning rebirth. The defining concept of the Renaissance was humanism. Humanism was a distinct movement because it broke from the medieval tradition of having pious religious motivation for creating art or works of literature. The Renaissance humanism was a collectionRead MoreHow The Renai ssance Changed Over The Time1287 Words   |  6 Pageslot changed during this time period that caught my attention. My research will be on the renaissance and on 1 artists from that time period. I will begin by discussing how the renaissance changed over the time and how art was involved. In addition, I will be discussing about 1 artist and there history, following by the materials and techniques he use. The renaissance is also known as the new birth of resurrection. During the 200 years between 1400 and 1600, Europe had some great reveals of drawingsRead MoreThe Enormous Growth During the Renaissance1420 Words   |  6 PagesThe term Renaissance in general refers to â€Å"Rebirth† or â€Å"Reconstruction†. To be exact, the meaning came from all the changes experienced and inventive ideas that influence during the European history. The Renaissance occurred between the 14th and 17th century when there was revival in both learning and culture in Europe. It began in Florence, Italy and traveled throughout other city-states in Italy. It mainly occurred in Italy due to the history of Rome and Roman Empire. The Renaissance was aRead MoreStained Glass : An Important And Innovative Form Of Art2550 Words   |  11 Pages and through its time the term â€Å"stained glass† is thought to be of reference to church windows and various other significant buildings. Tradit ionally, stained glass windows are made in flat panels and used as windows; modern stained glass offers artists to include three dimensional structures to the art. Basically stained glass is a couloured glass that is used for decorative or pictorial means; most commonly by setting contrasting pieces in lead framework such as mosaic that are used for churchRead MoreLeonardo Da Vinci And The Renaissance2102 Words   |  9 Pagesfound in very few... Come, oh men, to see the miracles that such studies will disclose.† - Leonardo da Vinci The Italian Renaissance was a wonderful time of growth and rebirth throughout Italy from the 14th to the 16th century. Many famous and talented artists were at their peak during this time, including painters such as Michelangelo and Donatello. Few though earned the title of â€Å"Renaissance Man†, meaning a person with many talents or areas of knowledge. One of these few is Leonardo da Vinci, famousRead MoreManagement Challenges for the 21st Century.Pdf60639 Words   |  243 Pagesii Management Challenges for the 21st Century PETER F. DRUCKER Contents Introduction: Tomorrow’s â€Å"Hot† Issues 1 Management’s New Paradigms 2 Strategy—The New Certainties 3 The Change Leader 4 Information Challenges 5 Knowledge-Worker Productivity 6 Managing Oneself Acknowledgments About the Author Books By Peter F. Drucker Credits Front Cover Copyright About the Publisher iii Introduction: Tomorrow’s â€Å"Hot† Issues Where, readers may ask, is the discussion of COMPETITIVE STRATEGY

How the Hashatg trend changes TV Free Essays

The coffee machine In the office used to be the place where people gathered to talk about the TV shows they had watched the night before. Nowadays watching television Isn’t Just about enjoying your favorite program on the sofa. 95% of the public social conversation around Film and Television happens on Twitter and other social networks. We will write a custom essay sample on How the Hashatg trend changes TV or any similar topic only for you Order Now People exchange with other fans and viewers, share their opinions and engage with each other via Twitter, Mainstream, Faceable and co. Studies have shown that especially the younger audience watches television with two eyes on the screen and a third on the smartened or computer. This â€Å"second-screen-trend† has started a new movement of advertising, targeting specifically this younger audiences and open up a whole new market of advertising on Television. Many brands have already connected their Twitter accounts with TV advertising, using washrags. This leads us to the question: How does the washrag-trend change marketing and advertising In the TV and Media landscape? In this essay I will discuss the use of washrags as a marketing tool In the film and television Industry and how this new trend might Impact on my future career goals as a writer In the television Industry. One might catch himself asking, â€Å"What an earth is a washrag? â€Å". The washrag symbol (#) is mainly found on social networks like Twitter, Mainstream and Pinsetters and quite recently Faceable joined the circle of washrag users. A washrag symbol is used to unite specific tweets, photos, posts etc. About particular topics. It’s a way of organizing or grouping those posts. Washrags can help users on Twitter and Mainstream to find topics that are similar to their own posts or interests. However, the Washrag is also a very economical but effective marketing tool. The marketers of big rims and companies can track the washrag routine of social network users undo create trends to boost their own companies. The washrag makes it possible for them to research popular trends on Twitter and how many messages were sent regarding a specific washrag wealth a particular time frame. It can also be used to boost your visibility on social networks. If enough Individuals promote a washrag It will â€Å"trend† and attract more social network users. Ever since 2010 the most popular washrags at any given moment have been displayed on the front page of Twitter as â€Å"Trending Topics†. Simply put, washrags are a great way to organize Tweets, posts and photos but it is also very beneficial way of advertising a company, show or new products. Furthermore, television networks have been quick to notice the power of the washrag by displaying it in the bottom corner of the screen during a show or putting it in the end of a commercial. These types of washrags are called â€Å"branded washrags† as opposed to â€Å"organic washrags† which are started by fans or non – professional twitter users. Branded washrags can, for instance, serve as a tool of creating hype around an upcoming episode of a TV show, event or film and stir up a conversation between fans. Then, the washrag Is usually the name of the program or the topic that Is discussed. It seems as if the washrag had been around forever, however Twitter joined the clan quite recently in 2013. But even though the Washrag is a fairly new trend it has already completely changed the way TV shows and Films are advertised. Only a couple of years ago, a new show or a new movie would be mainly promoted by the star of the film, by attending red carpet events or making an appearance on a popular talk show to spread the word about their newest movie. Professionally made posters and trailers could be seen on television or your local bus stop. Whilst those techniques are still used, the posters or the trailers would now feature a little washrag symbol in the corner. Of course, a famous actor can still promote a new movie, but generally speaking, the marketing nowadays happens on Twitter and social networks, where fans are spreading the word of a new film or TV show by using the washrag. This has opened up a way to connect Television and social media and overall, the way of advertising has become much more interactive, meaning the audience plays a key role in the process. This is clearly visible in interactive shows, such as talk shows, live sport events or big gala events like the Golden globes or the Academy Awards. Here, the washrag is not only an active way of engaging the viewers but also a possibility to ask questions and get in touch with the makers or stars of the show. Some shows, such as â€Å"Project Runway’, even give each contestant their own washrag for voting purposes. Likewise, the BBC family drama â€Å"Pretty Little Liars† gives a good example of the interactive usage of washrags between fans and the cast and rioters of the show. This might be partly due to the young age of the target audience, who are in their teens and mostly communicate with their friends via Faceable and Twitter. The series revolves around the mystery of a girl’s disappearance and when asked, the series creator / show runner l. Marlene King hints at future story developments based on which the audience can attempt to solve the mystery. These are Just some of many shows that are successfully using the washrag for marketing purposes. For professionals working in marketing this means, in order to built a brand they will eve to create a campaign specific washrag in order to attract people on twitter to talk about their product, raise awareness and engage the target audience, as well as following current washrag trends in order to make their content relevant to trending topics. While the star of the show or film still plays an important role in the promotion process, the real marketing happens through the fans and social network users. The physical advertisement, such as posters has to big parts been replaced with the much more economical and at least as efficient advertisement through social networks, using washrags. This means the target audience who is spreading the word of a new show, movie or product all over the World Wide Web, became a key role in modern advertising. Therefore, the audience becomes more and more influential and even manages to reach out to big production companies and media groups. A good example for how powerful the audience’s impact really is, is the NBC show â€Å"Community’ which has been facing a constant threat of cancellation. In an attempt to safe the show, the show runners inserted the washrag † #Accommodativeness † at the end of the season three finale and started a campaign to safe the show. The fans picked up the washrag quickly and as NBC noticed the trending washrag and how much attention the show had been given, influential the users of social networks are if it comes to marketing, but also that washrags can be a inexpensive or even free marketing tool. This leads me to my next point. How much does the washrag trend and the second – screen – trend influences me as an independent filmmaker and writer and how can I use the trend to my advantage? As an independent filmmaker it would be hard to run a professionally organized campaign in order to promote a new project, since there is usually no budget for advertising placements on television, posters or even professionally designed campaigns. For me, social media represents a free or affordable alternative to promote my projects. The washrag is a no budget film- marketing tool that can boost my appearance on the Internet. The more creative the washrag, the more successful the self-initiated campaign can be. Many â€Å"No Names† on Twitter have more followers than some celebrities. This proves that social media platforms such as Twitter are a great way to market your brand, film or product. Furthermore, from a writer’s point of view, who would ideally like to work in television, it is always useful to keep an eye on marketing trends while writing an episode. This way, the writer can already think of â€Å"washables puns† in the show or tastiness that could be used for washrag advertising, such as #Accommodativeness in Community, or even specifically create washrags for fans to interact in the Twitter community, much like in the example of Pretty Little Liars. However, all good things aside, the washrag trend also has its downside and using a washrag campaign for promotion purposes can potentially be a risky business. While it is fairly safe to say that a successful washrag campaign has the potential to raise awareness and increase online conversations, it can certainly be hard to predict the outcome. Once the washrag is out there, the marketers have no control over it and the development that the campaign might take is completely in the hands of the social media users. Some brands had to learn this lesson the hard way. When McDonald’s introduced their washrag campaign â€Å"#Mysteries† in 2008, the campaign quickly developed a life of it’s own and the designed washrag was used by Twitter users to tell their negative stories about the fast food chain. My personal favorite example of â€Å"how washrags can go wrong† is the â€Å"#Undersecretaries† washrag campaign which was created to mourn the death of Margaret Thatcher. Instead of reading the washrag â€Å"Undersecretaries† users read it as â€Å"#Undersecretaries† and as result accidentally mourned for the wrong lady. Status updates such as † R. L. P Cheer. At least now we’ll find out about life after love. #Undersecretaries † amused the online community for days, but had very little to do with the actual events. In conclusion it can be said, that the development of the washrag trend within the sat seven years of its first appearance on twitter, clearly demonstrates the importance of collaboration between social networks and the television and film industry in order to successfully market a new film or TV show. The washrag trend has completely transformed the way of advertising in the TV and media landscape and given the audience a much bigger role in the advertising process. Moreover, it gives small companies or independent artists like me an opportunity to market themselves and create an online appearance to raise awareness to their films or handled carefully. In other words, marketers need to think about how washrags can be in cooperated into their media campaigns without losing the control over the narrative. 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# 8217 ; s Tale Essay, Research Paper Concluding assignment Novel Analysis The servant? s narrative 1997-1998 Gerald F. Curial Table of contents Introduction 1 A. Analyzing a Short Narrative or Novel. Outline of key-events 2 Word picture 3 Use of Frequency 4 Theme ( s ) 4 Narrative technique 4 Plot and tenseness 4 Style 4 B. Discussion inquiries 5 Personal rating 5 Introduction ? The servant? s narrative? was recommended to me by Vanessa Arendsz. She was a pupil at the H.A.N. ? The servant? s narrative? is about a adult female that narrates her narrative. The narrative of how she struggles in a society where adult females have lost their freedom. She urgently wants to see her girl once more, and she is willing to make anything to acquire her girl back. A. ANALYSING A SHORT STORY OR NOVEL OUTLINE OF KEY EVENTS: # 61623 ; Offred remembers walking with her female parent, who was a liberated adult female, through a park, where adult females were firing erotica books and magazines. # 61623 ; Offred autumn in love with Luke. Luke had already been married. # 61623 ; The president of the democracy of Gilead and a batch of members of Congress were killed, money was abolished and the Constitution was suspended. # 61623 ; Strong steps were taken against immoral patterns. # 61623 ; The bank histories of adult females, who were individual or married to a divorced adult male, were blocked and the adult females were obliged to discontinue from their occupations. # 61623 ; Offred and Luke tried to get away from the Republic, but they fail and she lost Luke and her girl. # 61623 ; Offred is taken to the Red Center, Rachel and Leah Re-education Center, where the? Aunts? took attention of them. # 61623 ; The Handmaids are non allowed to speak to each other and are merely allowed to travel outside the edifice twice a twenty-four hours for short walks. # 61623 ; Moira, an old friend of Offred, tried to get away from the Center, but failed and after being tortured she could non walk for a hebdomad. # 61623 ; Moira tried to get away from the centre and she succeeded in it. # 61623 ; Handmaid are obliged to see old erotica movies, to see how adult females where treated, and movies about unwomen. # 61623 ; Offred is transferred to the house of a Commander and his married woman Serena Joy. # 61623 ; Ofglen is assigned to walk with her when they to the bosom of the Republic. They are supposed to descry each other. # 61623 ; On their manner back they walk along the Wall to see the hanging organic structures. The organic structures are a consequence of the Salvagings. # 61623 ; In the summer Handmaid? s change their frocks. # 61623 ; Once a month Handmaids are taken to the physician to make a gestation trial. # 61623 ; The physician offered Offred aid, because she was non pregnant. But she refused, because it is illegal and the penalty is decease. # 61623 ; Each month the Ceremony took topographic point and the Commander read the same passages out of the Bible. # 61623 ; Ofwarren gave birth to a miss, but her Commander? s married woman took the babe off. # 61623 ; Offred and the Commander began run intoing in the eventide, and sometimes he gave her a present. # 61623 ; Because Offred could non acquire pregnant from the Commander, Serena offered her to do sex to Nick ( the driver ) . If Offred accepts, Serena will demo her a image of her girl. # 61623 ; The Commander took Offred to a party to a nine, where they do things that are purely out ( e.g. cocottes ) . # 61623 ; Offred met Moira in the nine and Moira told her how she escaped and was caught. # 61623 ; Offred started seeing Nick each eventide. # 61623 ; One twenty-four hours they went to a Salvaging. There they killed a adult male, who was accused as a raper. But he truly was a member of the belowground motion. # 61623 ; On the following walk another Handmaid has replaced Ofglen. The former Ofglen committed self-destruction. # 61623 ; They came and take Offred off in a black new wave. She was accused of? Violation of State Secrets? . # 61623 ; Professor Pieixoto is analysing the tapes of Offred during a convention. Word picture: Offred ( round character ) 1. Offred ( in the beginning of the narrative ) Object: to remain alive and non be brainwashed Motivation/stimulus: non clear Receiver: herself Helper ( s ) : her memoirs Adversary: the government 2. Offred ( mid-story ) Object: to function the commanding officer and hold a good clip Motivation/stimulus: desire for life. Receiver: herself and the commanding officer Helper ( s ) : the commanding officer Adversary: no 1 3. Offred ( in the terminal of the narrative ) Object: to remain alive and flight from the centre Motivation/stimulus: her girl, who was still alive. Receiver: herself Helper ( s ) : Dent Adversary: Serena Joy End: She escaped from the state Moira Object: to get away from the centre. Motivation/stimulus: her desire for freedom. Receiver: herself Helper ( s ) : herself Adversary: the aunts End: she becomes a cocotte. There is non much development in this character. The commanding officer 1 Object: to follow the philosophy of the Republic of Gilead Motivation/stimulus: Receiver: Himself Helper ( s ) : Serena Joy and Adversary: no 1 The commanding officer 2 Object: to hold a good clip by making out things. Motivation/stimulus: ennui of the humdrum of his house. Receiver: himself Helper ( s ) : Offred Adversary: Serena Joy End: Offred flights and leave him entirely. Serena Joy Object: to hold kids ( no affair what it will be ) . Motivation/stimulus: the fact that she can non hold kids of her ain. Receiver: herself Helper ( s ) : the servants, Nick, the aunts and the commanding officer. Adversary: the commanding officer ( he was non fertile ) End: proposes Offred to kip with Nick in exchange she would demo Offred a image of Offred? s girl. There is non much development in this character. Use OF Frequency: ( Imagery, word picture, symbols, temper, etc. ) The names Of # 8230 ; like Offred, Ofwarren or Ofglen, indicate to which individual they belonged. For case, Ofwarren belonged to person named Warren. The Aunts symbolized the abuse of power of the government. The colourss of the frocks of the Handmaids showed the rank division of the Handmaids. THEME ( S ) : Exploitation of adult females: The adult females who were non married or married to a adult male who was divorced, were used to bear kids. Misuse of power: Womans were merely send to place from their work. They ( the people who were in power, non the authorities ) took ownership of all the money that they had on their history. The fundamental law was suspended. Misuse of the philosophy of the Bible: Owing to the fact that the birth rate had dropped in the Gileadean Republic, they decided that more kids should be made. So they decided to follow the illustration of Jacob and his two married womans. Jacob made the retainers of his married womans pregnant, because his married womans couldn? t give him more kids. Peoples were killed during the? salvagings? ( Christ died so that we could be saved from our wickednesss ) . So people who were accused of being rapists, disloyal to their commanding officer or immoral were sentenced to decease. Because it was merely in this manner that their psyche could be saved from snake pit. Humiliation: Womans were obliged to hold sex against their will. Womans were divided into groups of different degree. The colour of their apparels showed to which group they belonged. NARRATIVE TECHNIQUE The narrative technique used in this book of Margaret Atwood is of the? I-person within the narrative? . The focalisator is dependable, because she tells her narrative in really clear manner, so that it is easy to understand even when the narrative line is suddenly cut by flashbacks. I think that that is what helped her to maintain a clear head. Because even through all the wretchedness the memories of her yesteryear and her hope to run into Luke and her girl once more, that helped her non to breakdown. PLOT AND TENSION # 61623 ; During the narrative the chief character is invariably afraid of being caught during out Acts of the Apostless. # 61623 ; The author used the scenically technique to make an ambiance of suspense. For illustration the chapter of? Salviging? was as exactly told as possible so that the reader could experience him-/herself as apart of the narrative. Manner Margaret Atwood? s manner of authorship is hard to follow. In? The servant? s tale. ? she used a batch of words I had neer heard in my life ( I was invariably looking for words in the lexicon ) , the reading was reasonably tough. In the get downing the narrative is like a mystifier with a batch separated pieces, but as I was reading I started seeing the links in the narrative. The narrative does non incorporate any sort of wit. But at a certain minute I thought that the author was mocking the society of Israel, Irak, Turkey and all the other states where adult females are dressed like the adult females in the narrative. B. DISCUSSION QUESTIONS # 61623 ; If you were in power of such a society, would you handle adult females like that? # 61623 ; Why does it sometimes seem that non adult male, but adult females are in power in this society? # 61623 ; Why does it look that the narrative is a sarcasm of the life in Eastern states. Personal Evaluation This book by Margaret Atwood is really good. It is astonishing. In the beginning it is a spot hard to follow the narrative line, because of all the flashbacks. But at a certain minute in the narrative all the pieces fall together and the narrative becomes clear to the reader. It was because of this sort of technique that the author created a sort of ambiance that made me funny. I wanted to cognize how it was traveling to stop. At a certain minute I even started experiencing like one of the servants. I could experience their hurting, their sorrow, their hatred, etc. That is why I enjoyed this book. It makes you experience that you are one of the characters. The linguistic communication, which was used in the book, was non hard to understand. I did non utilize my lexicon a batch. But I have to state that it is non so good written as? I know why the caged bird sings. ? Bibliography A handmades narrative ; Margeret Atwood 329